About the Program
The AR Fashion Project began as a Creative Australia–funded pilot led by Adjadura Studio, exploring how Augmented Reality (AR) could be used to bring First Nations storytelling and design to life through wearable art.
What began as an experiment has since evolved into an ongoing program — one that collaborates with communities, schools, and cultural organisations to co-design AR-activated garments. These projects teach participants how art, language, and technology can come together to share stories, preserve knowledge, and express identity.
The garments combine traditional symbolism and modern innovation, allowing designs to be scanned to reveal animations, music, and cultural narratives that connect wearers to Country and culture in new and accessible ways.
Creative Process
Each AR fashion project begins with a community-led design process, involving drawing, painting, sound, and storytelling workshops. Participants — from students to Elders — collaborate with Adjadura Studio to produce original designs that are digitised, animated, and embedded with AR technology.
The process includes:
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Workshops in drawing, painting, and design
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Recording of narration, language, and soundscapes
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Digital animation and AR integration
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Production of wearable garments and digital assets
This collaborative model makes each piece unique to its community — merging contemporary fashion with living culture.
Popular early designs like the Tassie Tiger and Butterfish Kids Tees demonstrate how cultural storytelling can become part of everyday wear while educating audiences through interactive AR experiences.
From the Artist — Daen Sansbury-Smith (Adjadura Studio)
The AR Fashion Project continues to grow as a platform for cultural expression and education. It’s about creating opportunities for young people and communities to engage with technology in ways that strengthen identity and pride.
Fashion becomes a tool for storytelling — a way to carry language, art, and culture into new spaces. Through this ongoing program, we’re exploring how creativity and innovation can connect generations, bridging the gap between tradition and technology.
Future Direction
Adjadura Studio now delivers AR Fashion workshops with schools, communities, and cultural programs, supporting participants to co-design their own digital garments and learn new creative and technical skills.
Looking ahead, the studio will release a series of limited-edition AR tees and garments, expanding the collection into a national showcase of wearable First Nations design that continues to evolve with each project.
Partners & Support
Originally funded by Creative Australia, this program continues to grow through partnerships with schools, arts organisations, and community groups across Australia.
Together, we’re shaping a future where First Nations design and innovation lead new forms of creative storytelling — wearable, interactive, and alive.
